Who Killed Creativity? – The Review

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Review written by Peter G. James Sinclair.

As a student at school I often struggled. The only reason I ultimately ended up in the A classes in high-school was because I made a conscious decision that I wanted to stop failing, and at that point in my life I decided to work harder than I’d ever worked.

But the highlights in my whole schooling career were the years that I had teachers who allowed me to light the creative spark that resided within me.

One year it was a Maths teacher, another year an English teacher and then yet another year a Science teacher. In each of these years, with each of these teachers, I excelled beyond my wildest dreams – and even came top of my year in some of my subjects.

The common thread in all these memorable experiences was creativity.

And that brings me to the masterpiece that my friends Andrew and Gaia Grant have produced in their latest offering ‘Who Killed Creativity?’

Brilliantly researched, powerfully creative in presentation, with a whole lot of associated products and presentations on offer, the reader is ushered along on an amazing journey of identifying and discovering the killer of our own creativity, and then on how we can actively recreate our creative framework and embark anew – both refreshed and revitalized to take on the world again with a truly creative approach.

Supported with multitudinous numbers of real life case studies, ranging from their own child’s creative discoveries as he crunches on a cookie to the world of global business where organizations have tackled the creativity challenge and used these principles successfully, this powerfully creative book gets the creative juices working overtime.

And mind you, it has been constructed in an extremely creative fashion as the authors cleverly help their readers to discover and identify who killed creativity, and with what weapon.

Firstly, the murder process is represented by four stages: oppression – the use of control
and fear to limit open thinking, restriction – the use of pressure
 and insulation to restrict ideas, degeneration- inhibition of 
growth driven by apathy, and finally destruction – destructive narrow-mindedness and pessimism.

But the good news is that the authors don’t leave us there in a state of creative decease.

Hope is heralded and our creativity can be saved through liberation – the freedom and
 courage to step out and think freely, initiation – the independence 
and openness to let go and grow, motivation – the passion to drive transformation, and finally transformation itself – the flexibility and positivity to make real changes.

This ground breaking book is presented in a fascinating ‘crime scene investigation’ forensic approach, with carefully researched facts blended with humorous anecdotes to reveal the creative thinking killers. Practical tools and case studies then demonstrate how we as the reader can rewire our brain using seven essential creative thinking strategies.

I can assure you that ‘Who Killed Creativity?’ will definitely help resuscitate the spirit of innovation in your life at all levels

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