How To Do Fast Business In A Slow Economy

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Post written by Peter G. James Sinclair.

Just this week I had a phone conversation with Sash of Antic Cabinet Makers.

Unlike many other business owners who are complaining about the economy, or who are declaring that things are slow and that work is sparse, Sash has more work than he can handle.

So I took a moment and asked why he was doing so well, and as he spoke to me over the phone I scribbled down his enlightened response to my question.

His response formed the basis of this blog article.

Here were his reasons for his success:

  1. Don’t make promises that you can’t keep.
  2. Deliver a good quality product or service.
  3. Turn up when you say you will turn up.

These three principles are so simple and seem so obvious, but so many people who are in business fail to make these a part of their daily business culture.

So let’s take a closer look at them here.

1. Don’t make promises that you can’t keep.

So often, in order to capture business, people over promise and under deliver. Know your limitations. Surround yourself with a team who can make up for your weaknesses. But whatever you do, if you promise something then keep your promise. If you are unable to fulfil a request from a customer or a potential customer then be open and honest.

You may at some time have to walk away from some situations, but if that is the case – at least you have left with your integrity in tact. Make your terms of doing business with your clients clear at the very beginning and you won’t trip up down the track.

2. Deliver a good quality product or service.

Don’t deal in junk. If you are going to go into business then deliver nothing but excellence. In setting this as your precedent to doing fast business you will have customers coming back to you time and time again to do business with you instead of the other guy.

In the midst of this not only provide great preservice. Provide great service. Then provide great after service. Make your customs lifetime customers.

3. Turn up when you say you will turn up.

Keep appointments. Be early not late. Simply by abiding by this principle you will set yourself apart from the masses of those who don’t feel that keeping their word is important.

If you’re running late send a quick text or make a call to inform those who are waiting for you. This is courtesy and this is professional.

So there you have it.

Not rocket science.

Just the open secret to how you can continue to do fast business in a slow economy.

Thanks Sash.

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