The Power Of Posture

There have been times in the past when potential clients have put my sales team on the spot by demanding, ‘Convince me that I need….’ whatever product they require. They then lean back in their chair as if they are waiting for some performance to be performed. Now at times this can prove to be rather threatening, especially for a novice. But someone who has posture will be unphased by such a statement, and in this article I want to present to you a strategy that will help you to rise above any condescending approach that is thrust upon you.

Respond in your mind by stating, ‘Excuse me. Convince me that you are worthy to become my client.’ Now to some, that may smack of arrogance – but the fact is that if you don’t ooze belief, out of every particle of your being, you will find yourself being used as a doormat.

When it comes to business, to friendship and to any other relationship, I am selective. Why? Because my life depends upon it.

I don’t do business with everybody. Over the years I have become extremely selective as to whom I do business with and qualify people before I even get to sit down with them. I don’t beg. I don’t grovel. As a professional I am confident in the delivery of what I do, and therefore have created clear directives that clients must follow if they do business with me. The end result is that I have no bad debt, am never chasing money and can sleep soundly at night. I have positioned myself for success by being in total control.

I have even had potential clients say to me after I have clearly outlined the terms of us doing business, ‘But that means you are in total control.’ My Response? ‘Exactly.’ And as a result, because I have taken leadership, the greater percentage of those people end up doing business with me and we are then both positioned to create a long term relationship that benefits both their business and mine.

People in our world are looking for leadership. So don’t be pushed around. Stand up – filled with the power of posture – and you will find others following you. They will respect you for your integrity, the clarity of the boundaries you have created and for your strength of character.

But at the same time be willing to walk away from those who are unwilling to yield to your directives. I can assure you that if you do, you will be saved from a lot of future heartache and at the same time open yourself up to reap bountiful results in all that you do.

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2 Responses - Share Your Thoughts

  • Sarah Schelbach on August 27th, 2008

    I love what you’ve said here …

    Being in sales myself you can sometimes be put on the spot and be made to feel like a worm. But through experience and great mentors around me I’ve been able to develop posture and confidence I could of never imagined myself to have.

    Just the other week I had a potential client want to do the deal but there were certain policies and procedures we have in our business that he didn’t like. He wanted me to change the rules for him in order to do business. Well I had to say “No” (which was extremeley scary to do) …

    Sometimes you have to have the posture to say… “No” rather than stressing about “Oh, but it’s a sale”… I can confidently say that because I had the posture to say “No” I can now get on with the clients that say “Yes” …

    Have a great day!

  • Very true.. One should have the guts to say NO. Especially when you are dealing in the marketing field or in sales. The posture to accept and reject are very important.

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